What We Do

What We Do

From a Scientific Perspective

The science is clear: the first three to five years of life set the tone for a child’s future, making it a time of huge opportunity…or great risk.
In the first three years of life, more than one million neural connections are formed each second.

  • 70-80% of a child’s cognitive capacity is set by the age of three.
  • 80% of those living below the poverty level failed to reach age appropriate reading proficiency by the 3rd grade.
  • By age 3 Infants and toddlers have the most rapid physical, cognitive and emotional development of their lives.
  • Research has proven that early childhood development programs implemented from ages 0 to 5 do more to improve a child’s capacity than at any other time in life. 
What We Do - Lack of childhood education leads to increased risk of incarceration image.

From a Societal Perspective

A lack of early childhood education in underserved communities is causing a dramatic increase in poverty, incarceration, and the lack of a qualified workforce. 

Community Initiatives

Through our grassroots advocacy efforts, we are working directly with parents and caregivers to educate and empower them with the knowledge, tools and resources they need to help their children thrive.

Our solutions

Using the power of collaboration, we are engaging and activating a GIFT CONNECT Advisory and Advocacy Board to increase awareness and resources for Early Childhood Development.


Edutainment is a form of educational instruction explicitly designed to make learning a more enjoyable experience. We create educational and entertaining songs about early childhood development and the loving habits.

Six loving habits to connect with children from birth to three

Our six loving habits are simple ways to support early childhood development, when children’s brains are developing most rapidly. We provide a wealth of information on how to put these habits into practice, whether you’re looking for tips on reading to a child, creating a bedtime routine, or finding new ways to play.

Speak To

The more a child is exposed to language, the more neural connections are formed in the areas of the brain responsible for language processing.

Sing To

When you sing to your child, they are exposed to new sounds, rhythms, and patterns. Singing is a great way to spend quality time with your child and build a strong bond.

Read To

When you read to your child, they are exposed to new words, sounds, and concepts. This helps to create new neural connections in the brain and recognize letters and words.


When children play, they are constantly exploring and learning new things which helps develop cognitive skills, such as problem-solving, creativity, and imagination.

Count with

Counting with a child is a great way to help them learn about patterns and sequences.

Serve & Return

In a serve-and-return interaction, the child initiates the interaction by making some kind of gesture or vocalization. The caregiver then responds to the child’s initiation, and the interaction continues back and forth.