“My Baby” is live!
Following the success of the Abujubuju Baby Song, which currently has over 260,000 views on YouTube, we are proud to announce our next Edutainment song in Kenya: My Baby.
Through our Edutainment songs, Global Ambassador Stellar Mengele, shares the importance of the Six Loving Habits – speak, sing, read, play, count and serve & return – with mothers and caregivers in Kenya, reaching those who might not have access to Early Childhood Development information.
Why the six Loving Habits? The first few years of a child’s life lays the foundation for their lifelong development. The importance of speaking, singing, reading, playing, counting, and engaging in serve and return during these first few years of life is critical:
- The Loving Habits are six ways to enable increased connection and brain development with children.
- The six Loving Habits are a pillar of GIFT CONNECT’s mission to amplify the importance of birth to three development.
- Connections between synapses in a baby’s brain are strengthened through repetitive, positive, and nurturing experiences which the six Loving Habits do.
- The six Loving Habits are vital in helping babies build the foundation they need to succeed in life.
- Speaking, singing, reading, playing, counting, and responding to a child’s needs stimulates the formation of neural connections which are the pathways for learning, memory, and problem-solving.
In addition to our edutainment songs, the program in Kenya continues to:
Host small village events for mothers and caregivers living in rural communities, reaching upwards of 500 people per month.
Spread awareness through PSAs and radio interviews, which have now reached over 2 million people.
Host large “keynote concerts” in partnership with nutritionists, economic development specialists, mental health experts and beyond, to give mothers and caregivers a full day of learning on all things parent and early childhood development-related. These events attract as many as 1600 people.
The GIFT CONNECT program in Kenya truly provides culturally relevant Early Childhood Development training in villages, making skills and resources accessible to all parents and caregivers, regardless of their ability to read or write.
